I started working in the Business Services Group (BSG) in C&L. BSG mainly catered for small to medium sized clients and covered accounts preparation and audit to consultancy. I was also seconded to Corporate Services and Audit groups at various times so I got a very varied training. I was fortunate to receive not just a broad spectrum of experience but also the opportunity to work closely with clients both large and small. It was this combination of professional and practical experience that gave me the ideal platform on which to map out my future career.
I left C&L to join Davy Stockbrokers where I had the great experience of running a large finance team. I left there after 5 years to join Cawley NeaTBWA to broaden my range of skills and knowledge in a highly dynamic and competitive industry. In my current role I am responsible for the workings of the Finance Department along with playing an active part dealing directly with clients.
This role has offered many challenges and career highlights. These include negotiating the company’s entry into the TBWA global network and establishing joint ventures and subsidiaries to broaden the depth of our capabilities and market offerings.
This is of course on top of the great craic when you meet up with old PwC colleagues to reminisce about days of old (the days of BSG deserve a novel in their own right!).
Business outlook & challenges
As the recession continues to bite clients demand more and more for their money and the more Facebook and Twitter become normal social tools the more the rules of advertising change.
The current challenge for agencies is to resist setting-up a digital arm and treating it as a silo. Instead, they need to embrace digital technology into the normal advertising process. Therefore the agencies that will thrive will not be the new digital specific start-ups or the traditional agencies who set-up the best digital arm but those who combine the best of strategy, creativity and technology all in one.
Any one these issues would pose significant challenges on its own, but together they will shape the future of our industry for many years to come. Our response is to reshape and retrain. By developing staff who are fluent across all advertising platforms and who can work in a place where strategy, creativity and technology meet, we will ensure that we are well positioned to benefit when the recovery kicks in.
Tel: +353 1 792 8762
Of further interest