Market due diligence

If a corporate or a private equity house wants to acquire another company, it will need to thoroughly understand that company's current and projected performance. Commercial due diligence involves a thorough review of the company's business plan in the context of projected market conditions and the industry/competition. Our conclusions are based on well-researched and integrated views on all aspects of the transaction, drawing on our extensive industry experiences and ‘voice of the customer’ interviews.

If this is your situation:

  • You are considering acquiring a company, but there is market or competitive uncertainty, such as new technologies, customers, trends, legislation, powerful buyers, or a new geographic market etc, and you need to know how these issues might impact the current and future value of the company.
  • You are considering acquiring a company, and a significant proportion of the revenue/EBIT projections appear to be based upon the success of new products, customers and/or markets. You therefore need to test/validate the reasonableness of these assumptions. The target represents either a new area of focus or a new market for your business.

How PwC can help you:

  • Your organisation reaps maximum benefit from the PwC network at the most critical stage of the process and can therefore make informed decisions as to whether this is still a route you wish to take.
  • Rapid diagnosis of – and subsequent focus on - key commercial deal issues with the result that you can be sure that you have had specialised advice regarding recent developments in the chosen sector.
  • Our teams are likely to have had prior experience in the industry and will therefore not have to go up the 'learning curve' at your expense. This helps keep your costs down.
  • PwC conclusions are based on well-researched and integrated views on all aspects of the transaction. This translates into a less cumbersome and more efficient due diligence process, meaning your organisation may only have one report rather than two or three. This then saves you time and of course, cost.