The new strategic imperative for entertainment and media companies is to turn customers into fans. They need to do this in the middle of changing user preferences, rapid technology advances and disruption to business models.
Converting customers into champions requires innovation. Companies need to create compelling, engaging and intuitive user experiences. Content needs to be relevant, available and discoverable on an array of devices at an attractive price. Harnessing data to drive engagement is critical to the success of these strategies.
These are the key challenges in the entertainment and media industry, according to PwC’s 18th global entertainment and media outlook 2017-2021.