Technology, media and telecommunications issues

Success through agility in a connected world

For companies in the technology, media and telecommunications industries, disruption is the new normal.

Digitisation is blurring traditional boundaries, and the companies who can adapt and innovate are succeeding by creating new marketplace norms.

It’s not uncommon for device manufacturers to sell books, music and movies, retailers to offer financial services and search engines to provide smart technology and wearables.

Allied to the way we distribute data and content is the way we measure, collate and share information about those digital transactions. Data is now a currency, and connectivity has become a measure of success.


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The dawn of a new era: How technology disruptions are changing the world

The internet is driving a shift towards networks and platform-based economic models influenced by new social paradigms.

Technology, media and telecommunications industry: key issues

Disruptive technology

Disruptive technology extends the practice of improvement and innovation. Not every new emerging technology has the ability to interrupt the status quo, but some have the potential to truly shape the way in which we live and work. Recognising what technologies will impact on you and understanding the benefits and challenges they bring is critical for business leaders.

Consumer behaviours

As product and service offerings have evolved, so to have customer needs and behaviours. Learning to listen to your customers and adapting your business models to suit their diverse and changing needs is key to success. Gone are the days of a one-size-fits-all business model; in today’s tech-savvy world, it’s all about the customer experience and customer-tailored solutions.

Data explosion

The explosion of Big Data has given executives the insights and evidence to make more informed decisions on issues impacting their business. Unlocking the potential of data and analytics can help bring better, faster decision making, drive competitive advantage and allow you the ability to truly understand your customer.


Digital technology continues to transform and disrupt the world of business, exposing organisations to both opportunities and threats. A cyberattack can be one of the most challenging and complicated that any organisation will face. A company’s ability to handle a cyber crisis can be a marker of competitive advantage and ultimately ensure its survival.

Compliance and regulation

Despite all the benefits and opportunities that globalisation creates, it can also bring a complex web of constantly evolving regulations. Regulatory compliance is not just about defence, it also offers an opportunity to consistently strengthen your organisation through strategic, proactive measures. That safeguard against reputational damage and possible fines.

How can we help?

Leveraging digital opportunities requires functional transformation.

We can help you take a structured approach to transformation, whether that’s improving your existing business and operating models, or developing new ones.

Creating rich customer experiences, managing risk, generating new revenue streams, operating in new and more flexible ways – our experienced technology, media and telecommunications team stands ready to help.

And as consumer behaviours rapidly evolve, your ability to leverage your customer data for insights provides a valuable advantage.  

We can help you to become more sophisticated with your data, enhancing your ability to build value, manage risk and improve performance in a digitally connected world.

Contact us

Damian Byrne
Partner, PwC Ireland (Republic of)
Tel: +353 1 792 8647

Paul O'Connor
Partner, PwC Ireland (Republic of)
Tel: +353 1 792 6035

Susan Kilty
Partner, PwC Ireland (Republic of)
Tel: +353 1 792 6740

Amy Ball
Partner, PwC Ireland (Republic of)
Tel: +353 1 792 5836

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