Ireland’s leading CEOs convene to discuss the power of data at PwC and Business to Arts CEO Forum

26 September, 2018

PwC are once again hosting the annual Business to Arts CEO Forum. The 2018 CEO Forum, which will include over 100 leaders from irish business and the arts, will focus on how data and data insights are informing business decisions and helping business growth. In light of the recent implementation of the General Data Protection Regulation (GDPR), attendees will also discuss its impact so far. The forum’s panellists include:

  • Vincent Harrison, Managing Director, Dublin Airport
  • Dr. Sandra Collins, Director of The National Library of Ireland
  • Michael Duffy, CEO, Royal Dublin Society
  • Leonard McAuliffe, Director, PwC

As part of preparation for the CEO Forum, a two-phase PwC and Business to Arts survey was carried out among arts and cultural organisations affiliated with Business to Arts. The survey aimed to identify GDPR readiness as well as the opportunities and challenges it presented. Phase one of the survey was carried out in April 2018 prior to the GDPR effective date in May, while phase two was carried out among the same participants in September 2018, four months after the implementation deadline.

Michael Duffy, CEO, Royal Dublin Society; Dr. Sandra Collins, Director, The National Library; Feargal O'Rourke, Managing Partner, PwC; Teresa McColgan, Tax Partner, PwC and Andrew Hetherington, Chief Executive, Business to Arts.

Pictured (left to right): Michael Duffy, CEO, Royal Dublin Society; Dr. Sandra Collins, Director, The National Library; Feargal O'Rourke, Managing Partner, PwC; Teresa McColgan, Tax Partner, PwC and Andrew Hetherington, Chief Executive, Business to Arts.

Survey results

  • In April 2018, 68% of respondents said they had started the process to become GDPR compliant. In September 2018, 100% of respondents reported that they are continuing to take steps to ensure their GDPR compliance.

  • In April 2018, respondents expected that GDPR compliance would create challenges in relation to their marketing and fundraising performance. Namely:

    • 89% expected increased administration

    • 63% expected additional governance and compliance requirements

    • 58% expected increased human resource time

    • 30% expected increased risk and financial cost.

  • In September 2018, respondents identified that the most difficult aspects of becoming GDPR compliant were understanding what was required, allocation of appropriate time, and ensuring appropriate levels of staffing.

  • In September 2018, 57% of respondents reported that they have seen benefits of GDPR implementation. Benefits include enhanced targeting of audiences, increased open rates of email communications and increased transparency.

Speaking about the survey findings, Leonard McAuliffe, Director, PwC Cyber practice, said:“Business and arts organisations collate personal data for events, sponsorship and other reasons. Every organisation, regardless of size, must ensure that this data is protected and properly held in accordance with regulations. In our experience, businesses and arts organisations have employed significant resources, time and expense, to be GDPR compliant, and this work is ongoing. It is important that the benefits of GDPR, including improved transparency over safe data storage, better engagement with stakeholders and enhanced public trust, are realised by all organisations, including those in the arts and cultural sector.”

Chief Executive of Business to Arts, Andrew Hetherington commented, “With organisations more focused on enhancing audience insight and data usage, the corporate and cultural sectors have much to learn from each other about ways they can interact with and understand their audience or consumer. Importantly, in this new era of data regulation, our CEO Forum is focusing on the decisions that are informed or made using data analysis and insights as well as those that are informed by our experience.”

ENDS

About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with over 250,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

© 2018 PwC. All rights reserved

Contact us

Leonard McAuliffe
Director, PwC Ireland (Republic of)
Tel: +353 1 792 8632
Email

Johanna Dehaene
Corporate Communications, PwC Ireland (Republic of)
Tel: +353 1 792 6547
Email

Follow PwC Ireland