PwC pre-Budget 2019 survey reveals confidence among threats

20 September, 2018

PwC Ireland has released its annual pre-Budget survey. The results point toward a high level of confidence among Ireland’s business leaders ahead of Budget 2019. Those polled pinpoint improving the national infrastructure, reducing personal tax burdens, dealing with the housing crisis to support the labour force and boosting Ireland's competitiveness as key priorities needing to be addressed on October 9.

The results of the survey also include calls for measures to support entrepreneurship in the face of Brexit and mixed views on new international tax proposals.   

Joe Tynan, PwC Head of Tax, said: "Reflective of Ireland's robust economic growth, the survey shows a high degree of confidence.

“However, maintaining Ireland's competitiveness is vital in light of Brexit and other geopolitical uncertainties. The survey highlights the rising cost of doing business, available talent and residential housing as key concerns among the business leaders who participated. As a small open economy on the edge of Europe, ensuring that our economy has the capacity to absorb future foreign direct investment is critical.”

Tynan also believes that Ireland needs to demonstrate and broadcast its commitment to international tax reform which will help keep Ireland at the forefront of mind for businesses looking to locate their operations abroad.

“For Ireland, one of our biggest concerns is how to manage our international tax reputation.  As a country, we have been very good at providing an environment where companies can align their intellectual property, employees and profits.  However, we need to be careful that we move in line with other countries, not ahead. 

“The recent corporate tax roadmap provides greater certainty about the future direction of tax change and builds on strides made toward a fairer and more transparent tax system in Ireland. Our challenge is to ensure that we have a sustainable tax model that provides a level of certainty and stability for business. Ireland has the ingredients to do just that.” 

Growth on the agenda

In the survey report, 83% of respondents said they expect their businesses to grow in the year ahead. Nearly a third expect that level of growth to be more than 10%. Key business opportunities that business leaders identified in the survey include developing new markets and products, exploring operational efficiencies, and focusing on hiring and developing people with the right skills for the future.

Four out of ten singled out the lack of affordable residential housing for the labour force as a major impediment to business expansion in the months and years ahead.

Infrastructure and high personal taxes, key priorities for Budget 2019

The number one priority for Budget 2019, according to business leaders who took part in the survey, is for further investment in national and public infrastructure including roads, health service, faster broadband etc (57%).  Other key priorities for businesses ahead of Budget 2019 include continuing to reduce the high personal tax burden (53%); continuing to deal with the housing crisis (45%) and boosting Ireland's competitiveness (42%). 

Over three-quarters of respondents (77%) agreed that moving the Government finances into a surplus, as set out in the Summer Economic Statement, is the right course of action.   Added to this, over a quarter (27%) ranked continuing to build a 'rainy day' fund (to deal with the potential risks future and shocks to our economy) as a key priority.

Cost of doing business a key threat 

According to the survey respondents, the rising cost of doing business in Ireland is an acute threat for future revenue growth.  Other key challenges include the lack of availability of key skills (67%); the potential negative impact of a no-deal Brexit (57%); the changing international tax environment (53%); global protectionist trade policies and the potential for international trade wars (41%) and the high personal tax burden (42%).  

Mixed views on many new tax proposals 

Around one in five survey respondents are positive about the impact of US tax reform (20%) and PAYE real-time reporting (17%) on their businesses. However, demonstrating the significant levels of change that many businesses are currently facing, on average, nearly seven out of ten respondents were neutral, or did not know how their businesses would be impacted by many of the new tax proposals in the pipeline.  A third (33%) said that the EU Anti Avoidance Directive (ATAD) and the new Controlled Foreign Company (CFC) regimes will have a negative impact on their business; while a quarter feel  unfavorable about US tax reform (24%), digital tax (23%) and real-time reporting (24%).  

Harry Harrison, PwC Tax Partner, International Tax, commented: "Ireland has made great progress to ensure a fairer and more transparent tax system exists and the Government should be commended for this.  However, the rate of change businesses are facing is unprecedented and it shows no sign of relenting over the coming 1-2 years. Reflecting on the amount of recent international tax developments, the survey highlights mixed views on the impact many of these changes will have on businesses.  The recently announced Corporate Tax Roadmap by the Government clearly demonstrates that Ireland is committed to corporate tax reform and to implementing international best practice, while also giving businesses direction around the timing of some key changes and showing a willingness to consult on some key upcoming developments. However, it is clear that almost every business will face challenges over the coming 12 months and they should already be considering how best to plan for the upcoming changes that will impact them most.”

Call for measures to assist entrepreneurship

If given a choice, half (51%) of survey respondents called for the Minister to decrease the rate of Capital Gains Tax to 30% (from 33%);  Nearly a third (30%) said he should increase the Capital Acquisition Tax inheritance threshold and almost one in five (19%) want the Entrepreneurship CGT Relief threshold raised from €1m to €10m in line with that of the UK.  

Call for widening the tax base 

Almost one million earners in Ireland currently do not pay income tax.  84% of survey respondents are of the view that the Minister should widen the tax base, bringing more people into the tax net.  At the same time, 77% called for the current entry point (€34,550) for the higher tax rate to be raised. 

Keith Connaughton, PwC Tax Partner, People and Organisation, said: “The survey reports Ireland's high personal tax burden as a key threat to business growth.  Addressing the personal tax burden and the point at which earners start paying top rates will be particularly important in the post-Brexit era as the country competes internationally for skills and talent from overseas."   

Real-Time Reporting - final preparations underway

Three-quarters of respondents (75%) confirmed that they are planning for Real-Time Reporting (RTR) which will come into effect on 1 January 2019. This figure is up from 20% last year.  However, with just 3 months to go, nearly one-fifth (17%) of businesses surveyed admitted to still not having commenced any planning for PAYE Modernisation.

Doone O'Doherty, PwC Tax Partner, People and Organisation, said:  "Real-Time Reporting will be the most significant reform of the PAYE system in over 50 years.  From 1 January 2019, every time employers pay their employees, they will have to report the same level of detail that is currently contained in the annual P35. It is positive that preparations for RTR are in full swing in the majority of businesses surveyed. However, I would be concerned that some respondents may equate liaising with their payroll service / software provider as preparation. In reality, organisations need to be reviewing their data to ensure that it is complete, accurate and up to date and road-testing their processes to ensure that they can get the data to payroll in a timely and automated manner.  Any organisation which hasn't yet commenced this level of review and preparation needs to do so now".

Brexit a bigger deal than US trade reform

A third (34%) of survey respondents are concerned that we will see a no-deal Brexit with World Trade Organisation tariffs kicking in from end March 2019.  The majority (61%) are of the view that Brexit is a bigger threat for Irish exports than US protectionism.  Other key business concerns as a result of Brexit are: losing the UK as an important trading partner and supporter at the EU negotiating table; restrictions on people mobility, loss of competitiveness in the Republic of Ireland; uncertainty stalling investment and delays at borders.  

John O'Loughlin, Tax Partner, Global Customs and Trade, said: "Brexit and its likely upset is causing great uncertainty for all businesses.  No-one knows the eventual outcome at this point but PwC are of the view that there are certain aspects that can be planned for now. While we hope for the Withdrawal Agreement to be agreed, including a transition period, nothing is certain.  We urge companies to plan for all scenarios, including a no-deal scenario, as best they can and businesses should be thinking of ‘Day 1 Readiness Measures’ in anticipation of March ‘19. You can access PwC's no risk actions at"


Notes to editor
The survey was carried amongst CEOs and MDs of Irish PLCs, MNCs and large private companies as well as company tax leaders in the last two weeks having 88 respondents.

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Contact us

Keith Connaughton

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6645

Harry Harrison

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6646

Doone O'Doherty

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6593

John O'Loughlin

Partner, PwC Ireland (Republic of)

Tel: +353 1 792 6093

Johanna Dehaene

Corporate Communications, PwC Ireland (Republic of)

Tel: +353 1 792 6547

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