Values represent the “social capital” of a business. Like other forms of capital, businesses need to consider what an appropriate return is, and how to achieve it. Living values needs to be consistent and real. The study highlights that family businesses with a clear sense of values and purpose have increased revenue and profitability. However, more work needs to be done to articulate them.
Agree family values for better business
80% of family businesses said having a clear set of values and purpose increased revenue and profitability