Our latest Irish Retail and Consumer survey and associated research confirms that sentiment amongst consumers is positive for 2018. This outlook aligns with key economic indicators highlighting the strong momentum in the Irish economy.
Yet changing consumer behaviours following the deep impacts of the last recession have led to a new value-conscious consumer. Retailers and brands must work harder than ever to attract and maintain customers by ensuring their products and offerings meet consumer expectations.
This report highlights five critical areas for retail and consumer businesses to focus on in order to compete and win in our new disrupted landscape.