The 2018 Irish Retail and Consumer report paints a picture of consumers who are complex and highly segmented by age. New technology and patterns of social interaction are reshaping consumer habits and driving change in how retailers, brands and customers engage. Our markets are being reshaped at an almost frantic pace and disruption is now the new norm. Only those retailers who embrace digital innovation to drive growth will be able to outstrip their competitors and provide a winning customer experience.
Our infographic provides a snapshot of the key themes and insights arising from this year’s survey and associated research.