Communications, Technology & Media

Communications, Technology & Media

Success through agility in a connected world.

For communications, technology and media organisations, disruption is the new normal. They are creating new business models to adapt and innovate in response to ever-changing consumer behaviours and demands as connectivity becomes the measure of success.

Creating connections

Digital convergence has created a seismic shift for many industries, and nowhere is this more prevalent than in the telecoms, device manufacture and media space.

Traditional product and service lines have been disrupted as companies who have the ability to innovate and think outside the box succeed by creating new marketplace norms. It’s not uncommon for device manufacturers to sell books, music and movies, retailers to become financial services companies and internet companies to provide cloud-computing, social networking and communication products.

Allied to the way we distribute data and content is the way we measure and collate information about those digital transactions, and the way that intelligence has the potential to produce real business value.


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The dawn of a new era: How technology disruptions are changing the world.

The internet is driving a shift towards networks and platform-based economic models influenced by new social paradigms.

"The new technology explosion over the next four to five years, in areas such as cloud computing, social media, security, collaboration, and mobility, are just the elements that allow change in the underlying structure of companies."

John ChambersExecutive Chairman of the Board, Cisco Systems Inc., US

What are the key issues facing the Communications, Technology & Media industry?

Change is coming faster today than ever before and companies must adapt or die. Business leaders must be especially mindful of the forces driving evolution in their world.

Disruptive technology – achieve top line growth.

Disruptive technology

Disruptive technology extends the practice of improvement and innovation. Not every new emerging technology has the ability to interrupt the status quo, but some have the potential to truly shape the way in which we live and work. Recognising what technologies will impact on you and understanding the benefits and challenges they bring is critical for business leaders.

Consumer behaviours – increase operational efficiency.

Consumer behaviours

As product and service offerings have evolved, so to have customer needs and behaviours. Learning to listen to your customers and adapting your business models to suit their diverse and changing needs is key to success. Gone are the days of a one-size-fits-all business model; in today’s tech-savvy world, it’s all about the customer experience and customer-tailored solutions.

Data explosion – reduce risk and achieve regulatory compliance.

Data explosion

The explosion of Big Data has given executives the insights and evidence to make more informed decisions on issues impacting their business. Unlocking the potential of data and analytics can help bring better, faster decision making, drive competitive advantage and allow you the ability to truly understand your customer.

Cybersecurity – improve trust in data.


Digital technology continues to transform and disrupt the world of business, exposing organisations to both opportunities and threats. A cyber-attack can be one of the most challenging and complicated that any organisation will face. A company’s ability to handle a cyber crisis can be a marker of competitive advantage and ultimately ensure its survival.

Compliance and regulation – build your own data analytics team.

Compliance and regulation

Despite all the benefits and opportunities that globalisation creates, it can also bring a complex web of constantly evolving regulations. Regulatory compliance is not just about defence, it also offers an opportunity to consistently strengthen your organisation through strategic, proactive measures. That safeguard against reputational damage and possible fines.

How are CEOs keeping pace with technology?

CEOs share how they are keeping pace with tech advances -- listening to customers, engaging with other CEOs and innovators, learning from other industries.


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Entertainment and media outlook illustration – 2016 to 2020.

Entertainment & Media Outlook 2016 – 2020

PwC’s Global entertainment and media outlook 2016-2020 provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 13 entertainment and media segments, across 54 countries. It’s a powerful online tool that provides deep knowledge and actionable insights about the trends that are shaping the E&M industry.

Explore our Entertainment and Media Outlook



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How can we help?

PwC has the knowledge and experience to offer insight and tailored solutions to companies in a variety of sectors, including network systems, software, Internet, telecommunications and emerging technologies, helping them to respond to the most challenging industry issues.

We work closely with clients to solve complex business problems and enhance their ability to build value, manage risk and improve performance in a digitally connected world.


Contact us

Damian Byrne
Tel: +353 1 792 8647

Paul O'Connor
Tel: +353 1 792 6035

Amy Ball
Tel: +353 1 792 5836

Susan Kilty
Tel: +353 1 792 6740

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