Cookie policy

Last updated: June 2026

Cookie policy

Cookies are small text files that are placed on your computer by the websites that you visit. We use cookies to make our site work well for you and so we can continually improve it.

We use three categories of cookies on our site:

Cookie categories

Strictly necessary	These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.
Performance	These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies and use Adobe and Google to help us analyse the data.
Advertising	These cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Read our privacy policy for more information.

Use of cookies by PwC

The following tables list the cookies we use on this website.

Strictly necessary

Type	First or Third Party	Name	Description
Strictly necessary	First party	ak_bmsc	This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.
Strictly necessary	First party	bm_sv	This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.
Strictly necessary	First party	OptanonAlertBoxClosed	This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
Strictly necessary	First party	OptanonConsent	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
Strictly necessary	Third Party	ak_bmsc	This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.
Strictly Necessary	First Party	AMCV_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.
Strictly Necessary	First Party	AMCVS_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.
Strictly Necessary	First Party	bm_lso	This cookie name is associated with Akamai which is used to load the site as quickly as possible and to recognize bots.
Strictly Necessary	First Party	bm_so	This cookie name is used to load the site as quickly as possible and to recognize bots using Akamai.
Strictly Necessary	First Party	bm_ss	This cookie is used to help protect websites from automated bot traffic.
Strictly Necessary	First Party	bm_s	This cookie is used to help protect websites from automated bot traffic.
Strictly Necessary	Third Party	bm_ss	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Strictly Necessary	Third Party	bm_s	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Strictly Necessary	Third Party	bm_so	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Strictly Necessary	Third Party	ak_bmsc	This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.

Performance

Type	First or Third Party	Name	Description
Performance	First party	_ga	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
Performance	First party	_gid	This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
Performance	First party	_hjSession_xxxxxx	A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.
Performance	First party	_hjSessionUser_xxxxxx	Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
Performance	First party	s_nr	Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning
Performance	First party	gpv	This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites.
Performance	First party	mbox	Cookie set by Adobe SiteCatalyst analytics software - used for measuring the performance of page content using A/B split testing
Performance	First party	s_cc	Adobe Site Catalyst cookie, determines whether cookies are enabled in the browser

Performance	First party	s_ppv	Adobe Site Catalyst cookie.
Performance	First party	s_ppvl	This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user.
Performance	First party	s_sq	Adobe Site Catalyst cookie, stores information about the previous link clicked within the site
Performance	First party	_ga_xxxxxxxxxx	This cookie is installed by Google Analytics. The cookie is used to persist the session state.
Performance	First Party	_hjTLDTest	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
Performance	Third Party	at_check	Used by Adobe Target to check if cookies are enabled/supported on the browser
Performance	Third Party	gpv	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	mbox	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_cc	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_fid	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_sq	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_ppv	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_nr	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	AMCVS_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.
Performance	Third Party	s_ppvl	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_vi	This domain is owned by PricewaterhouseCoopers International Limited (PwCIL) which provides professional services and facilitates coordination between member firms in the PwC network.
Performance	Third Party	s_prevPageName	This cookie is used to track the reference page from which the user arrived at current page.
Performance	Third Party	s_ua	A custom Adobe Analytics cookie curated specifically for User Account type for the logged in users based on their preferences chosen.
Performance	Third Party	demdex	This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.
Performance	Third Party	dextp	This domain is owned by Adobe - Audience Manager. The main business activity is: Online profiling for targeted marketing
Performance	Third Party	dpm	This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.
Performance	Third Party	ev_sync_dd	The "ev_sync_dd" cookie is primarily used for analytical purposes as well. It is utilized to synchronize and collect data across different domains and platforms within the Adobe Experience Cloud ecosystem. This cookie helps in consolidating and analyzing data from various sources, allowing for comprehensive analytics and reporting capabilities.
Performance	Third Party	everest_g_v2	This domain is owned by Adobe. The main business activity is: Advertising
Performance	Third Party	everest_session_v2	This domain is owned by Adobe. The main business activity is: Advertising
Performance	Third Party	at_check	Used by Adobe Target to check if cookies are enabled/supported on the browser
Performance	First Party	TEST_AMCV_COOKIE_WRITE	Used to determine if the user has accepted the cookie consent.

Advertising

Type	First or Third Party	Name	Description
Advertising	First party	_fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Advertising	Third party	bcookie	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Advertising	Third party	IDE	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Advertising	Third party	li_gc	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Advertising	Third party	lidc	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Advertising	Third party	test_cookie	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Advertising	Third party	VISITOR_INFO1_LIVE	This cookie is used as a unique identifier to track viewing of videos
Advertising	Third party	YSC	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Advertising	Third Party	_ttp	Cookie set by TikTok to track and improve the performance of advertising campaigns, as well as to personalise the user experience.
Advertising	First Party	_gat_UA-XXXXXX-X	Google Analytics Cookies
Advertising	First Party	_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
Advertising	Third Party	__Secure-ROLLOUT_TOKEN	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Advertising	Third Party	__Secure-YEC	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Advertising	Third Party	__Secure-YNID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Advertising	Third Party	__Secure-BUCKET	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Advertising	Third Party	AMCV_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.
Advertising	Third Party	AMCVS_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.
Advertising	Third Party	aam_uuid	This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.
Advertising	Third Party	AMCV_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.
Advertising	Third Party	AMCVS_xxxxxAdobeOrg	This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier.
Advertising	Third Party	gpv_pn	This cookie is typically associated with the use of Adobe Analytics software and is used to measure the performance of page views on the website.
Advertising	Third Party	s_ev3	This cookie is used to track the user journey on the site.
Advertising	Third Party	s_ind	A custom Adobe Analytics cookie curated specifically for Industry Types for the logged in users based on their preferences chosen.
Advertising	Third Party	s_nr30	Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning
Advertising	Third Party	s_ptc	This cookie is used to track the page load times on the site
Advertising	Third Party	VISITOR_PRIVACY_METADATA	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt out from cookies, as this function itself requires placement of an opt-out cookie on your device. See the below for guidance on how to control cookies for common browsers.

For information on additional browsers and device types, please see aboutcookies.org or Cookie Central FAQs.

Managing analytics cookies

You can opt out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers:

Adobe: Your privacy choices
Google Analytics: Safeguard your data
Hotjar: Do Not Track

You can learn more about their privacy policies and how to opt out of their analytics cookies by clicking on the above links.