Cookie policy

May 2020

Last updated on May 2020.

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt out from cookies, as this function itself requires placement of an opt-out cookie on your device. See the below for guidance on how to control cookies for common browsers.

For information on additional browsers and device types, please see aboutcookies.org or Cookie Central FAQs.

Managing analytics cookies

You can opt out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers:

You can learn more about their privacy policies and how to opt out of their analytics cookies by clicking on the above links.

Types of cookies

Session These cookies remain in your browser during yout session only, i.e. until you leave the wesbite  
Persistent These cookies remain in your browser for a set period of time after the session (unless deleted)  

Cookie categories

Advertising PwC may present ads to you on websites that are not owned or operated by PwC to promote PwC services, articles or events. These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad continuously reappearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Read our privacy policy for more information.
Customisation These cookies help us understand the effectiveness of our marketing campaigns and enhance your online experiences with us through customisation
Performance These cookies allow us to gather analytics to improve the performance and functionality of the website. These analytics can include measurements on page views, common patterns of how our users browse the website, and how frequently certain features are used. Data is typically aggregated for review, but in some cases we may collect information on content a user viewed to understand their interests.
Strictly necessary These cookies are fundamental to the functionality of a website and cannot be switched off without blocking site features. They are usually set in response to user actions on the site such as completing forms, setting preferences or logins

Use of cookies by PwC

The following tables explain the way in which we use cookies on this website. By using this website, you agree that we can place these cookies on your computer / device for the stated purposes.

Advertising cookies

Provider Cookie name Purpose Global consistency Type Duration
Facebook datr This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook users. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also says the behavioural profile associated with each datr cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites Global (all) Third party, persitent  
Facebook _js_datr, _js_reg_ext_ref, _js_reg_fb_gate These cookies are used by Facebook as part of their embedded functions on other websites such as likes and shares Global (all) Third party  
LinkedIn JSESSIONID General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server Global (all) Third party Until end of session
LinkedIn lidc This cookie is used for routing from Share buttons and ad tags Global (all) Third party 1 day
LinkedIn bcookie This cookie is used by LinkedIn for indentifying the Browser ID. It is set from LinkedIn share buttons and ad tags Global (all) Third party 1 year
LinkedIn bscookie This cookies is used by LinkedIn to recognize a secure Browser ID Global (all) Third party 1 year
LinkedIn visit This cookie is used by LinkedIn as part of their embedded functions on other websites Global (all) Third party  
Twitter auth_token This cookie is used by Twitter as part of their embedded functions on other websites Global (all) Third party  
Twitter lang This cookie is set by Twitter and is used to remember your language preference. PwC allows Twitter to set this cookie so that Twitter content on pwc.com is displayed in your preferred language Global (all) Third party  
Twitter twll   Global (all) Third party  
Twitter secure_session   Global (all) Third party  
Twitter guest_id   Global (all) Third party  
Twitter remember_checked   Global (all) Third party  
Twitter remember_checked_on   Global (all) Third party  
YouTube SID This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time Global (all) Third party  
YouTube HSID Used by Google in combination with SID to verify Google user account and most recent login time Global (all) Third party  
YouTube APISID This cookie is used by YouTube as part of their embedded functions on other websites Global (all) Third party  
YouTube SSID This cookie is used by YouTube as part of their embedded functions on other websites Global (all) Third party  
YouTube PREF This cookie is used by Google to set a user's preferred language preference Global (all) Third party  
YouTube NID Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on Global (all) Third party  
YouTube LOGIN_INFO   Global (all) Third party  
YouTube SAPISID   Global (all) Third party  
YouTube YSC   Global (all) Third party  
Google uid This is intended to be a known identifier for a user provided by the site owner / tracking library user Common Third party, persistent  
LinkedIn BizoID LinkedIn ad analytics Common Third party 6 months
LinkedIn UserMatchHistory This cookie is used by LinkedIn for advertisement analytics Common Third party 6 months

Customisation cookies

Provider Cookie name Purpose Global consistency Type Duration
Eloqua ELOQUA This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits Common Third party, persistent 2 years from set / update
Eloqua ELQSTATUS This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits Common Third party, persistent 2 years from set / update

Performance cookies

Provider Cookie name Purpose Global consistency Type Duration
Adobe Analytics _sdsat_landing_page Stores the first page you hit when visiting pwc.com Global (all) First party, session Until end of session
Adobe Analytics _sdsat_traffic_source Stores the site you came from before reaching pwc.com Global (all) First party, session Until end of session
Adobe Analytics _sdsat_pages_viewed Stores the quantity of pages that are viewed by a user during their visit Global (all) First party, session Until end of session
Adobe Analytics _sdsat_lt_pages_viewed Stores the total number of pages viewed Global (all) First party, persistent 2 years from set / update
Adobe Analytics _sdsat_session_count Stores a session counter Global (all) First party, persistent 2 years from set / update
Adobe Analytics s_vi This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site Global (all) Third party, persistent 2 years from set / update
Adobe Analytics gpv This cookie stores the quantity of pages viewed by a user visiting the site Global (all) First and third party 30 minutes from set / update
Adobe Analytics s_nr This cookie stores the date of a user's visit to the site, and whether or not the visitor is new, or returning Global (all) First and third party 2 years from set / update
Adobe Analytics s_ppv Stores information on the percentage of the page displayed Global (all) First and third party Until end of session
Adobe Analytics s_fid This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID Global (all) First and third party 5 years from set / update
Adobe Analytics s_ppvl Stores information on the percentage of the page displayed Global (all) First and third party Until end of session
Adobe Analytics s_cc This is a cookie which allows Adobe Analytics to determins whether or not cookies are enabled in the browser Global (all) First and third party Until end of session
Adobe Analytics s_sq This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked by the user
Global (all) First party 2 years from set / update
Google Analytics __utma This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners Global (all) First and third party 2 years from set / update
Google Analytics __utmv Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics Global (all) Third party 2 years from set / update
Google Analytics __utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics Global (all) Third party 6 months from set / update
YouTube VISITOR_INFO1_LIVE This cookie is used as a unique identifier to track viewing of videos Global (all) Third party  
Adobe Target mbox This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information Common First party 2 weeks
Google Analytics _gat This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate, limiting the collection of data on high-traffic sites. It expires after 10 minutes Common First party, session 1 minute
Google Analytics _gid This cookie is used to distinguish users. It stores a unique user session identifier Common First and third party, session 24 hours
Google Analytics _ga This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure Common First and third party, persistent 2 years
Google Analytics __utmb This cookie is used to determine new sessions / visits Common First party 30 minutes from set / update

Hotjar

_hjIncludedInSample This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. Common Third party 365 Days
Hotjar _hjShownFeedbackMessage This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. Common Third party 365 Days
Hotjar _hjRecordingLastActivity This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).

Common

Third party

Until end of session

Hotjar _hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

Common

Third party

Until end of session

Hotjar _hjUserAttributesHash User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

Common

Third party

Until end of session

Hotjar _hjCachedUserAttributes

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.

Common

Third party

Until end of session

Hotjar _hjLocalStorageTest This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100ms.

Common

Third party

N/A

Strictly necessary cookies

Provider Cookie name Purpose Global consistency Type Duration
PwC pwc-id This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request Global (user registration) First party, persistent 1 day or 30 days (if “Remember me” is checked)
PwC firsttime-login This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed Global (user registration) First party Until password update is completed
PwC pwc-overlay This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session Global (user registration) First party Until the end of the browser session
Load balancer BIGipServerPOOL-69.20.11.37-Dispatch This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained Global (all) First party, persistent Until end of session
PwC pwc_closed_topics This cookies is used by PwC to help personalize the content a user sees based on topics in which they've identified their interest Global (all) First party Until the end of the browser session
PwC pwc-cookie-accept This cookie stores a "true" value when a user clicks on "I understand" in the cookie notification banner Global (all) First party Until the end of the browser session
PwC pwc_int_usr This cookie is used by PwC to distinguish internal users from external visitors to the site. It is set when a person is accessing the website from within the PwC network (VPN or office) Global (all) First party 3 months

Retired cookies

No longer in use, but may be present for returning visitors. These cookies can be deleted.

Provider

Cookie name

Purpose

Type

Duration

 

Webtrends

PWC_WOD

Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site ID, time of last access, time of start of visit and account ID. It was a performance cookie

First party, persistent

10 years

 

Webtrends

ACOOKIE

Visitor Identification set by JavaScript. The cookie records visitor ID, time of last access and time of start of visit. It was a performance cookie

First party, persistent             

2 years

 

SumoMe

__smVID

This cookie is a chat session ID cookie used to allow the user to pick up where they left off in chat, upon return to the site

Common

Third party

Until end of session

SumoMe

__smToken

This cookie is set once the user logs in, and is checked to verify if they are logged in or not

Common

Third party

Until end of session

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