Technology, Media and Telecommunications

Helping you manage the rapid, digital-driven evolution of your industry and capitalise on new windows of opportunity.

Success through agility in a connected world

For companies in the technology, media and telecommunications industries, disruption is the new normal.

Digitisation is blurring traditional boundaries, and the companies who can adapt and innovate are succeeding by creating new marketplace norms.

It’s not uncommon for device manufacturers to sell books, music and movies, retailers to offer financial services and search engines to provide smart technology and wearables.

Allied to the way we distribute data and content is the way we measure, collate and share information about those digital transactions. Data is now a currency, and connectivity has become a measure of success.

Technology, Media and Telecommunications industry key issues

Disruptive technology

Disruptive technology extends the practice of improvement and innovation. Not every new emerging technology has the ability to interrupt the status quo, but some have the potential to truly shape the way in which we live and work. Recognising what technologies will impact on you and understanding the benefits and challenges they bring is critical for business leaders.

Consumer behaviours

As product and service offerings have evolved, so to have customer needs and behaviours. Learning to listen to your customers and adapting your business models to suit their diverse and changing needs is key to success. Gone are the days of a one-size-fits-all business model; in today’s tech-savvy world, it’s all about the customer experience and customer-tailored solutions.

Data explosion

The explosion of Big Data has given executives the insights and evidence to make more informed decisions on issues impacting their business. Unlocking the potential of data and analytics can help bring better, faster decision making, drive competitive advantage and allow you the ability to truly understand your customer.


Digital technology continues to transform and disrupt the world of business, exposing organisations to both opportunities and threats. A cyberattack can be one of the most challenging and complicated that any organisation will face. A company’s ability to handle a cyber crisis can be a marker of competitive advantage and ultimately ensure its survival.

Compliance and regulation

Despite all the benefits and opportunities that globalisation creates, it can also bring a complex web of constantly evolving regulations. Regulatory compliance is not just about defence, it also offers an opportunity to consistently strengthen your organisation through strategic, proactive measures. That safeguard against reputational damage and possible fines.

Contact us

Amy Ball

Business Transformation Leader, PwC Ireland (Republic of)

Damian Byrne

Partner, PwC Ireland (Republic of)

Paul O'Connor

Partner, PwC Ireland (Republic of)

Susan Kilty

Partner, PwC Ireland (Republic of)

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