About the Irish Retail and Consumer Report
We are undergoing a retail revolution – one that is driven by evolving consumer expectations and behaviours. The industry is transforming and consumers have never had so much choice.
Disruption is now the new norm. Retailers must embrace digital innovation to drive growth and deliver winning consumer experiences.
To support planning for disruption, we are delighted to present our second Irish consumer insights report. Part of PwC’s global retail initiative, now in its seventh year, the global report canvassed the opinion of online shoppers in 27 territories worldwide, including 1,000 in Ireland and over 22,000 globally.