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"How can I grow revenue and respond more effectively to changes in consumer demand?"
The new consumer priority is value for money. You must give customers what they want, at the right price. Retailers have traditionally focused on what’s selling rather than what a potential customer might have purchased. Your ability to adapt your current offering in response to this gap is now critical.
How effective is your in-store merchandising? Are promotions effective? Are you measuring on-shelf availability which can often equate to almost 5% of sales? Take every opportunity to understand customer loyalty and capture feedback – walk the shop floor, make customer service a renewed employee focus and leverage new social networking sites and other new media. As a consumer goods company, working more closely with retailers in this area should be the priority.
Is this an opportunity to take a fresh look at your overall strategy? Have you considered new sales channels or markets and speciality/ niche segment opportunities? Is now the time to make a move?
At present, the marketplace offers huge value and opportunity to quickly achieve scale through expansion and acquisition. A feasibility study and channel strategy is critical when expanding to new markets. We can help secure finance, carry out due diligence and support you in delivering on challenging post-integration cost and efficiency targets.