The way forward for consumer goods and retailers

01 July, 2021

The COVID-19 pandemic caused widespread disruption, however the consumer markets industry rose to the challenges it faced and largely thrived, highlighting the importance of agile operations, digital readiness, C-Suite ingenuity, resourcefulness and leadership.

Businesses created or accelerated innovations at remarkable speed, while managing increasing demand for basic consumer goods such as food and hygiene products. Now, consumer goods and retail organisations across Ireland and globally find themselves looking forward and thinking, what will trigger the next series of dramatic changes and long lasting outcomes?

PwC, in conjunction with the Consumer Goods Forum, a global industry network, explores these and other changes through industry CEO interviews and consumer research. This analysis has been set against five macro trends that were emerging before the pandemic, including the ‘store of the future’, resilient supply chains, brand engagement, the sustainable future of food and strengthening environmental, social and governance (ESG) initiatives.