Substantial and widespread usage is anticipated
76% of respondents expect GenAI to significantly impact their enterprise over the next five years. The survey shows that GenAI is expected to be used in several areas across the organisation in the year ahead, from customer targeting and financial, marketing and strategic planning to supply chain management. However, 20% admitted they have no plans to use GenAI, such as ChatGPT, in the year ahead.
A common theme among organisations beginning their GenAI journey is their struggle to identify which use cases to prioritise.
While the potential for GenAI is enterprise-wide, it is also different to most IT systems. GenAI provides a new capability that can be directed at many different business challenges with the implementation of a single system. Traditional IT systems, on the other hand, are developed and deployed to address specific business issues or requirements. GenAI therefore represents a transformation project rather than an IT implementation.
As with all change projects, business leaders must build trust across the organisation. And at its core, GenAI implementation must be human-led and tech-enabled. A change management programme should run in parallel to support any GenAI initiative. However, to attempt this across the entire organisation is challenging. As a result, organisations are increasingly looking to bundle multiple GenAI projects in a single business area, such as the finance function.