PwC IWD survey reveals keys to winning fight for female talent

08 March, 2017

To mark International Women’s Day (IWD), PwC has released a new global report, Winning the fight for female talent: How to gain the diversity edge through inclusive recruitment.

The report looks at what employers can do to attract and retain female talent and underscores the importance of embedding diversity and inclusion into the employer brand.

The report reveals a number of key findings including the finding that opportunities for career progression are among top three most attractive employer traits. The survey also reveals that 76% of employers have incorporated diversity and inclusion into their employer brands.

PwC surveyed 4,792 professionals (3,934 women, 845 men) from 70 countries, including Ireland, to find out about their career aspirations and employer diversity experiences and expectations.

In parallel, PwC surveyed 328 executives with responsibility for diversity or recruitment strategies in their respective organisations to explore current diversity trends and practices within employer attraction and selection activities.

Female and male respondents ranked opportunities for career progression among the top three employer traits, along with competitive wages and flexible work arrangements. Female career starters and female millennials identified this as the most attractive employer trait, as did women overall in Brazil, China, France, Hong Kong, India, Ireland, Luxembourg, Poland, New Zealand, Russia, South Africa and the UAE.

The report also found that women who had recently changed employers said a lack of opportunities for career progression was the top reason they left their former employer (35%).

Feargal O’Rourke, Managing Partner, PwC Ireland, said: “When you look at what drives job satisfaction, people clearly seek opportunities for career progression. Putting in place formal career progression plans is one way of making sure employees remain motivated and committed to the organisation. Career progression plans aren’t simply a process – they’re there to help each employee reach their full potential. Looking forward, this will be increasingly important as CEOs work to attract and retain the best talent in a highly competitive world. Having this mindset will help CEOs tap into the complete talent market as opposed to half of it.”

Author of the report, Aoife Flood, said: “In today’s highly competitive job market, it is incumbent on every organisation to revisit its policies and processes to make sure they are meeting the needs of the modern workforce, in particular the woman of today who is truly a trailblazer.

“Women today are looking for much more from their careers than previous generations – and organisations need to keep up if they are to secure the talent they need to grow their business.”



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Aoife Flood
Senior Manager
Tel: +353 1 792 6459

Johanna Dehaene
Corporate Communications
Tel: +353 1 792 6547

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