A new playbook for profitable growth

Asset and Wealth Management Revolution Europe

People looking at a computer
  • Insight
  • 4 minute read
  • July 09, 2026
Mary Ruane

Mary Ruane

Partner , PwC Ireland (Republic of)

$9tn

projected assets under management in Ireland by 2030

9.7%

projected annual growth in Ireland’s assets under management

75%

of Europe’s ETF market is domiciled in Ireland

$48.5tn

projected assets under management in Europe by 2030

Ireland’s asset and wealth management industry is entering a new phase of strategic opportunity.

PwC’s Asset and Wealth Management Revolution Europe 2026 report shows that European assets under management is set to rise from US$35tn in 2024 to US$48.5tn by 2030, creating up to US$67bn in new revenues by the end of the decade.

For Ireland, the opportunity is different and important. The country brings together established fund administration and management scale, direct EU market access, fund product structures to cater for private markets and ETFs, an English-language environment, and deep expertise across UCITS, QIAIFs, ETFs, and alternative funds.

The report highlights four structural growth drivers reshaping the European market:

  • savings mobilisation

  • the retailisation of private markets

  • the wealth management boom

  • technology-powered transformation

These changes matter for Ireland because they match closely with its strengths as a fund domicile, ETF hub and growing retailisation of private market funds, as centre for innovation for technology companies, and gateway for US and UK managers that want EU distribution.

But growth will not happen by itself. Profitability pressure, regulation, and rising client expectations mean you need to make sharper choices about scale, distribution, technology, and product innovation.

Firms that act decisively now and invest in digital capability, private markets access, tokenisation, and cross-border distribution will be better placed to capture the next wave of growth.

“Ireland’s role in European asset and wealth management is entering a new phase of strategic importance. Managers that deepen their Ireland capabilities now will build competitive positions that can compound in value to 2030 and beyond.”

Mary Ruane, Asset & Wealth Management Leader, PwC

Asset and Wealth Management Revolution Europe

A new playbook for profitable growth.

(PDF of 3.95MB)

Contact us

Mary Ruane

Mary Ruane

Partner , PwC Ireland (Republic of)

Paul Martin

Paul Martin

Partner, PwC Ireland (Republic of)

Tel: +353 86 837 7335

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