PwC and Business to Arts to host CEO forum with digital focus

24 September, 2019

PwC and Business to Arts will host their annual CEO forum on Thursday, 26 September. The event aims to bring corporate and cultural leaders together to shine the spotlight on empowering the consumer through digital technology. 

Through case studies, the event will explore how emerging technologies such as augmented reality and artificial intelligence can bring customer experience to new levels.

Pictured launching the event are (l-r): Andrew Hetherington, CEO, Business to Arts; Fionnuala Croke, Director, Chester Beatty and Feargal O'Rourke, Managing Partner, PwC.

PwC research has revealed that over three-quarters of Irish business leaders believe that Artificial intelligence will significantly change how they will do business in the next five years. They also believe that more investment is needed. 

The CEO forum will showcase examples of companies whose business strategy involves putting their consumers more in control of their content, artefacts and consumables.

Panellists will include Orla Carroll, Director of Product Development, Fáilte Ireland; Fionnuala Croke, Director, Chester Beatty; Geraldine Heavey, Executive Director, Enterprise Services, ESB and David Lee, Technology Partner, PwC. The event will take place at PwC's Dublin headquarters at Spencer Dock.

Contact us

Johanna Dehaene

Corporate Communications, PwC Ireland (Republic of)

Tel: +353 1 792 6547

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