Irish CEOs double down on innovation as the engine of reinvention

  • Insight
  • February 23, 2026

Irish CEOs enter 2026 with confidence under pressure, but a clearer conviction that innovation is now central to long‑term competitiveness. Only 26% feel confident about revenue growth in the year ahead — down sharply from 43% last year — yet the response has not been caution. Instead, leaders are leaning into reinvention grounded in new ideas, new partnerships and new capabilities.

Amy Ball

Amy Ball

Reinvention Leader, PwC Ireland (Republic of)

To what extent do each of the following statements characterise your company’s approach to innovation?

Irish CEOs enter 2026 with confidence under pressure, but a clearer conviction that innovation is now central to long‑term competitiveness. Only 26% feel confident about revenue growth in the year ahead — down sharply from 43% last year — yet the response has not been caution. Instead, leaders are leaning into reinvention grounded in new ideas, new partnerships and new capabilities.

Amy Ball

Amy Ball

Reinvention Leader, PwC Ireland (Republic of)

To what extent do each of the following statements characterise your company’s approach to innovation?

Source: PwC’s 29th Global CEO Survey

Innovation intent is strong

Most Irish CEOs say innovation is vital to their business strategy, and many are already turning that intent into early practice. More than half collaborate with external partners to increase innovation, and 56% say they are testing new ideas rapidly with customers and users — a sign that agile experimentation is taking hold. These behaviours suggest that innovation is moving from aspiration to muscle memory inside Irish organisations.

But capability gaps remain

Despite this momentum, the data shows Ireland’s innovation systems are still maturing. Only a small minority tolerate high‑risk innovation projects, and just 14% have formal innovation or venturing divisions. Portfolio discipline is also limited, with only 13% routinely stopping underperforming R&D projects. These constraints matter: they slow the shift from pilot activity to scalable, commercial outcomes.

Innovation explains Ireland’s AI challenge

Ireland’s slower AI payoff reflects the same pattern. While 17% of CEOs report revenue gains from AI and 23% report cost reductions, most have yet to see tangible financial impact. Without stronger innovation infrastructure — governance, risk frameworks, cross‑functional teams, and clear pathways from experiment to scale — AI initiatives remain fragmented.

Cross‑sector moves raise the stakes

Irish CEOs are also stepping boldly into new sectors, with 47% saying their organisations have expanded beyond traditional industry boundaries in the past five years — above global levels. These moves demand more robust innovation capability: clearer portfolio choices, dedicated innovation structures, and disciplined resource allocation. Otherwise, diversification risks spreading effort rather than focusing it.

The time‑pressure paradox

All of this is unfolding while CEOs spend 58% of their time on sub‑one‑year issues and only 10% on longer‑term priorities. That imbalance poses a direct challenge to sustained innovation, which requires time, attention, and repeated cycles of experimentation and learning.  

Irish organisations are committed to innovation, and many have begun building the behaviours that support it. But the system for delivering innovation at scale — the structures, the discipline, the risk appetite, the time to focus, and the capability of people to adapt and reskill at pace — is still taking shape. Without sustained investment in upskilling, organisations risk creating innovation strategies that outpace their workforce’s ability to execute them. Strengthening that system is the decisive task for 2026.

PwC's 29th Global CEO Survey

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Amy Ball

Amy Ball

Reinvention Leader, PwC Ireland (Republic of)

Tel: +353 86 040 0633

Shane O'Neill

Shane O'Neill

Senior Manager, PwC Ireland (Republic of)

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