Assurance, tax, and advisory services tailored to you and your private business.
Ownership is personal. So is the path forward. We work alongside private businesses, business owners and families with tailored support that evolves as your priorities change — from managing today’s pressures to unlocking growth, planning succession, and preparing for exit. With access to trusted advisers, global insight, and tech-powered expertise, you can move forward with clarity, confidence and focus on what matters most.
Throughout our history, private businesses have always been a priority for PwC. In fact, we’ve been working with companies like yours for over 175 years. Helping them grow, strengthen and—when and if the time is right—sell. We know business can be personal. So we’ll help you turn your opportunities into impact. And your ambition into success.
As the needs of your private business change, our support adapts. Through a local and global team of trusted advisers and tech-powered specialists, we’re ready to move on any challenge—and help you maximise every opportunity. Dedicated, responsive, proactive—we’re here for you today, and ready for your future.
The right markets. The ideal connections. The best technologies. We know where to look to find the catalysts your business needs. Reaching across our global communities, we’ll connect you with the right people that can help you achieve your goals—and scale your business.
Private clients and businesses are facing more complex decisions about wealth, family and business — often across borders, across generations and under growing pressure to get them right.
Preserving wealth is no longer just about investment performance. It’s about making good decisions in a more volatile environment, balancing risk and return, and ensuring wealth is structured in a way that supports both current needs and long-term goals. For many families, the challenge is not only how to grow wealth, but how to protect it from erosion, fragmentation, and poor decision-making over time.
For many owners, the line between business wealth and personal wealth is thin. Decisions about reinvestment, income, borrowing, ownership, and lifestyle are often deeply connected. That can make it difficult to step back and decide what’s right for the business, what’s right for the family, and what’s right for the future. The pressure grows when priorities compete or change quickly.
Succession is rarely just a legal or financial issue. It can involve difficult conversations about fairness, readiness, control, family roles, and the future direction of the business. Many families know they need a plan, but delay decisions because of uncertainty, sensitivity or fear of getting it wrong. The result can be avoidable tension, blurred expectations, and greater risk at the point of transition.
As families, assets, and interests become more international, complexity rises. Different tax rules, reporting requirements, residency issues, and legal frameworks can all affect how wealth is held, transferred, and governed. What looks straightforward in one jurisdiction can create unintended consequences in another. For internationally mobile families, keeping pace with that complexity is a challenge in itself.
A business sale or major liquidity event can create opportunity, but also pressure. There may be uncertainty about timing, value, family expectations, tax exposure, and what comes next once wealth is realised. Decisions made before and after a transaction can have long-lasting consequences. For many owners, the real challenge is not just executing the event well but being personally and financially prepared for what follows.
Transferring wealth successfully is about more than passing on assets. It is also about passing on clarity, capability, and shared understanding. Families often worry about whether the next generation is prepared, whether values will endure, and whether wealth will become a source of tension rather than stability. Long-term stewardship requires planning, communication, and a clear view of what legacy should mean in practice.
As wealth grows, so does the need for stronger decision-making. Families may struggle with who has a voice, how decisions are made, how disagreements are handled, and how responsibilities are shared. Without clear governance, even well-intentioned families can face confusion or conflict. The challenge is to create enough structure to support continuity, without losing sight of relationships, trust and family purpose.
From founders to family businesses, family offices and private equity, we provide joined-up support that helps you grow, adapt, and plan for what comes next.
We work with family businesses to grow, modernise, and get ready for the future while ensuring continuity across generations. We focus on family governance, succession planning, and business continuity. We also support new generation education and transition, private wealth management, family offices, philanthropy, values, and purpose.
Opportunities, risks, and legacy. Each family office is unique, yet they often face similar challenges and share common goals. We’ve pinpointed the essential foundations to ensure your family office is prepared for the future — deeply anchored in your family values.
Our focus is on founders. That’s what we deliver through our start-up and scale-up services globally. We collaborate with founders on the essentials needed to expand and transform your vision into reality.
Building value isn’t just about speed; it’s about consistency. We work with private equity firms and their portfolio companies to move swiftly and with fewer surprises, offering standardised, scalable solutions that enhance performance across the board. While value is realised at exit, it’s built every day and we’re here to ensure you’re prepared.
Emma Murray
Partner for PwC Northern Ireland LLP, PwC Ireland (Republic of)
Tel: +44 (0)7725 70 7030
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