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AI is beginning to change both what the tax function can do and how it creates value. For Irish organisations, that matters now. Pillar Two, expanding Revenue expectations, and a mounting compliance burden are increasing the demands on tax teams. The greatest opportunity lies not in isolated pilots, but in embedding AI into tax controls, forecasting, and advisory work. This article sets out four shifts that should guide tax leaders as they shape a more effective operating model.
Organisations continue to invest heavily in technology, yet the tax function has often been among the last to realise the benefits. That’s starting to change. As AI matures, the path from investment to value is shortening for tax teams prepared to pursue a deliberate strategy.
The broader pattern is now well established. Only a limited number of organisations are capturing transformational value from AI. Many more are realising narrower returns in the form of efficiency gains and additional capacity. In Ireland, businesses are moving from experimentation to action, although trust, governance, and the challenge of scaling value remain material constraints according to our 2026 AI Business Predictions. The organisations pulling ahead aren’t those pursuing the largest number of pilots, but those making focused bets and executing against them with discipline.
For tax leaders, that lesson is directly relevant. AI is no longer simply a productivity tool. It has the potential to place tax closer to the centre of the finance data ecosystem, strengthen its contribution to forecasting and decision-making, and support a new operating model in which people and technology work together more effectively.
The right response is not to pursue every possible use case. It is to identify a small number of areas where the value is tangible, the data is available and the case for change is strongest.
For many Irish tax teams, the most promising starting points will include controls over core data, high-volume reconciliation processes, audit-ready documentation and effective tax rate forecasting. These use cases can produce visible benefits relatively quickly while helping teams build confidence in governance, workflow redesign and human oversight.
Tax leaders should also recognise that this cannot be treated as a tax-only agenda. Progress depends on the quality of enterprise data, access to technical capability, a clear risk framework and support from finance and business leadership. Tax functions that attempt to move in isolation are less likely to scale successfully.
The window is now open. AI can lighten the operational burden, strengthen analysis and extend the reach of the tax function well beyond what was previously possible. Those who adopt it with intent, embedding it into controls, forecasting and advice while keeping skilled professionals firmly in command of the outcome, will be best placed to lead.
AI is moving tax from the end of the reporting process to the centre of the finance data ecosystem, giving teams faster access to the insights they need to manage risk and support better decisions. As automation strengthens controls and day-to-day operations, tax professionals will have more capacity to advise the business — but only if organisations build the right skills, roles, and governance around AI.
Johnny Wickham, Tax Technology and Transformation LeaderLeadership teams should lead by example, using AI in their own work and signalling clearly that it’s integral to the future of the function. Adoption is more likely to take hold where AI is embedded into the tools and processes teams already use, rather than positioned as a separate initiative. Roles, incentives, and performance measures should also be aligned to the desired future state, with governance expectations built in from the start.
Tax teams need the time, support, and psychological safety to experiment with new tools and ways of working. Capability-building should extend beyond technical AI literacy to include stronger commercial understanding, data interpretation, and communication skills. Just as importantly, leaders should provide clarity on how roles are likely to evolve, supported by structured change management to maintain engagement and confidence through the transition.
An AI-enabled tax model requires a focused mix of tax expertise, data capability, technology support, and governance oversight. Rather than relying solely on large-scale, lengthy delivery models, many organisations will make faster progress through smaller, more agile teams that can deliver specific outcomes, such as a bespoke reconciliation engine or a live dashboard tracking critical tax activity. The goal should be tangible progress, delivered with clear business alignment.
Governance cannot be treated as an afterthought. Tax leaders should define risk appetite, establish protocols for human review and testing, and assign clear accountability for model oversight, data quality, and documentation standards. In a tax context, governance is not merely a control mechanism; it’s the foundation that allows AI to be deployed with confidence and sustained over time.
Turning these insights into action will require clear priorities, reliable data, and the right mix of tax, finance, and technology input. Irish leaders should start with the areas where AI can reduce risk, improve decision-making, and free teams to focus on higher-value work. To discuss what this could mean for your organisation, or to explore practical next steps, contact us today.
Partner, Tax Technology & Transformation, PwC Ireland (Republic of)
Tel: +353 87 181 8290
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