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Technology services
Tech moves fast. Success isn’t just about innovation — it’s about making the right moves at the right time. The future of the technology industry won’t be shaped by isolated decisions. It demands strategic insight and seamless integration.
AI, cloud computing and automation are transforming all industries, but especially the tech sector. New opportunities are emerging. But to stay ahead, businesses must integrate effectively, drive sustainable growth and maintain a competitive edge.
TED | PwC Intelligence Unbound
PwC x TED partnership
AI already touches many aspects of life, science, art and business. But where will this powerful technology take us next? What opportunities will open up as we fully harness the potential of boundless intelligence? And what challenges will we need to overcome?
Together, PwC and TED are asking some of AI's biggest questions — and unlocking answers to the future — turning AI theory into real-world practice.
The technology landscape
Rapid change, rising threats and shifting expectations are forcing organisations to rethink how they use, secure and scale technology.
Rising cyber threats
Clients face escalating cyber threats — from ransomware and phishing to supply chain vulnerabilities — often compounded by complex, overlapping regulations. The challenge is no longer simply protecting systems, but maintaining trust across customers, investors and regulators. Budget pressures can make it tempting to delay security investment, but the cost of a breach can be catastrophic.
For many Irish businesses, the risk environment is widening faster than their defensive capabilities, creating sleepless nights for leadership teams. In regulated sectors, compliance demands are increasing, often with global reporting obligations. Boards are asking hard questions about resilience, third-party risk and incident response. Against this backdrop, leaders must constantly balance innovation and speed with airtight governance and the protection of critical assets.
Pressure to reinvent
Traditional business models are under pressure from shifting customer expectations, digital disruptors and supply chain fragility. Irish organisations are being pushed to reimagine value delivery, often through platform-based models, XaaS offerings and participation in digital ecosystems. This isn’t just about incremental efficiency gains; it’s about survival in markets where agility and customer intimacy win.
Leaders grapple with questions such as: How do we monetise data? How do we create network effects in our ecosystem? How do we avoid being locked into platforms that later become competitors? The need to innovate quickly is tempered by integration challenges, skills shortages and the cost of transformation. For many, the risk of standing still now outweighs the risk of bold reinvention.
Scaling automation
Cost pressures, skills gaps and customer demands are forcing businesses to automate processes end-to-end and embed AI into daily operations. Yet scaling automation beyond pilots is hard — technical debt, legacy systems and siloed data often slow progress. Irish organisations want a measurable return on investment from automation, not just proofs of concept. They face cultural resistance from employees worried about job displacement, and leaders must balance this with the need for productivity gains.
AI brings additional complexity: governance, explainability and bias mitigation. Without careful planning, automation can create as many problems as it solves. Clients are seeking ways to accelerate adoption without jeopardising service quality, compliance or trust, knowing that their competitors may already be pulling ahead.
Meeting sustainability demands
Climate targets and ESG regulations are reshaping technology agendas. Irish businesses are under pressure from regulators, investors and customers to demonstrate measurable sustainability progress. This means investing in decarbonisation technologies, greener supply chains and energy-efficient operations.
The challenge is twofold: the capital costs of transformation and the complexity of integrating sustainability into every stage of operations. Leaders are asking how to quantify returns on sustainability tech and avoid greenwashing accusations. Data requirements for sustainability reporting are growing more stringent, making real-time monitoring and transparency critical. For many, sustainability has shifted from a corporate responsibility topic to a competitive differentiator, but delivering on promises requires bold investment and strong governance.
Closing the skills gap
The rapid pace of technological change is leaving many Irish organisations with critical skills gaps. Cloud engineering, cybersecurity, data science and AI literacy are in high demand but short supply. This shortage slows transformation, increases project risk and inflates hiring costs. Leaders are also grappling with how to upskill existing workforces quickly, balancing training investment with productivity needs.
Younger employees expect cutting-edge tools and flexible working models, while experienced staff may resist change. There’s also the challenge of embedding a culture of continual learning so skills keep pace with evolving tech. Without a clear talent strategy, even the best technology investments risk underperformance or outright failure.
How we can help
PwC turns complexity into opportunity. We go beyond strategy — creating clear, actionable pathways to results. Whether it’s unlocking new revenue streams, scaling AI, or reinventing your business model, our multi-disciplinary specialists from around the world help you move fast and compete smarter. So you can do more than just adapt — we position you for accelerated and sustainable success.
- Customise your cloud
- Leverage your data
- Unleash AI
- Secure and scale
- Maximise deals
- Transform your workforce
Customise your cloud
Legacy systems slow you down. We deliver industry-specific cloud solutions tailored to your platform of choice. We engineer and integrate leading-edge tech to drive digital transformation. The result is breakthrough business outcomes that set you apart. Move faster. Scale smarter. Outpace the competition.
Leverage your data
Scattered data won’t drive decisions. Siloed systems, fragmented sources and outdated tech block real insights. We work with you to unify your data and break down barriers. Drive advantage through a truly data-driven culture and get ahead — before your competition does.
Unleash AI
AI isn’t just a tool; it’s a business enabler. We help you integrate AI at scale, responsibly and effectively, so you can move from experimentation to transformation. Our specialists work with you to design solutions that accelerate decision-making and redefine success metrics.
One example is our alliance with Harvey, which powers innovations like the PwC Tax AI Assistant. This bespoke AI model acts as a personal tax assistant, helping generate content aligned with local regulations, answer complex questions, and streamline workflows tailored to your needs.
By embedding data-backed insights and predictive capabilities into your processes, we enable smarter compliance, faster research and more efficient advisory services. Don’t just follow the AI revolution — lead it with solutions that combine cutting-edge technology and PwC’s deep sector expertise.
Secure and scale
Get clear visibility of your cyber risks and protect your transformative technologies. Using AI-enabled solutions, we help you embed cybersecurity into your strategy, aligning risk management with compliance and business growth. We provide clear visibility into threats and implement robust security frameworks. The outcome is protection that fuels transformation — turning security investments into strategic business enablers.
Maximise deals
The tech deals landscape is evolving fast. We help you capitalise on AI and other growth investments while guiding you through regulatory complexity. We turn divestitures into strategic opportunities — helping you focus your business on the evolving areas with the highest growth potential. In a complex market, we make deals work.
Transform your workforce
Balancing cost optimisation with innovation is critical. We help you upskill teams and harness their enthusiasm for new technologies. Together, we shape the workforce and leadership you need for the future. The result is a tech-powered workforce that delivers meaningful business outcomes.
Digital Trust Insights Survey 2026
How Irish firms are adapting to new cybersecurity threats.
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